A pre-publication health food landing page draft was checked against the Premiums and Representations Act, pharma law, and JARO self-regulatory standards. AI automatically detected prohibited expressions with clause references, reducing legal first-check effort from half a day to 15 minutes.
"Legal sent the LP back right before launch because it still had illegal advertising claims." Reviewing ad expressions across Marketing and Legal is, simply put, time-consuming and labor-intensive. We tried it with INDX Compliance and automatically found non-compliant expressions with supporting article numbers, so this article shows the actual product screens.
At one healthcare company, every new product LP or flyer triggered back-and-forth with Legal. Review viewpoints span superior misrepresentation, advantageous misrepresentation, disclaimers, PMD Act efficacy-claim rules, and JARO-style industry standards, while deciding which claim conflicts with which rule depended heavily on reviewer experience and interpretation.
The hardest part is returning copy with specific evidence for each rejected expression. Legal manually prepared article-number explanations, such as why a claim may be superior misrepresentation under Article 5(1). Each major revision one week before launch pulled in designers and agencies and created repeated fire drills.
Challenges encountered
First, it is designed so users do not need legal knowledge."Check whether this LP copy has expressions that conflict with advertising law, the PMD Act, or JARO voluntary standards, with supporting article numbers."We entered that in everyday language. AI then automatically assembled the viewpoints and steps needed for review.
Your instruction, in plain language
"Perform an initial review of next month's health-food LP copy for expressions that may conflict with advertising law, the PMD Act, or JARO voluntary standards, with article-number evidence."
Ad creatives for review
Health Food LP Copy v3.pdf
LP · 12p
Flyer Copy A4 Duplex.docx
Flyer · 2p
EC Product Page Text.txt
EC page · —
01Ingest ad copy for review
Ingest LPs, flyer copy, and EC product-page text/images via OCR and extract expressions
02Compare against advertising law, the PMD Act, and industry standards
Judge superior misrepresentation, advantageous misrepresentation, disclaimers, PMD Act efficacy claims, and industry standards by viewpoint
03Verify supporting legal provisions and confidence
Check whether cited grounds, such as advertising-law article numbers, PMD Act provisions, and JARO guidelines, exist
04Final approval by Marketing and Legal
Route only needs-review and non-compliant expressions to owners and record revision requests
No programming or legal expertise is required. You can review and edit the generated workflow, then reuse it for the next case. Templates can also be saved by medium, such as flyer, EC, or social ads.
When the review runs, AI judges each LP expression against advertising law, the PMD Act, and industry standards. Results are consolidated on this screen. The key point is thatevery decision always includes supporting article numbers, such as the relevant advertising-law or PMD Act article. Legal no longer has to research provisions from scratch.
Compared against advertising law / PMD Act / Consumer Affairs Agency guidance / JARO voluntary standards
Ad Claims Legal Review
Run on 2026-04-26 | 8 expressions
3
Compliant
2
Needs review
3
Non-compliant
Regarding product quality and similar attributes,representations that indicate a product is significantly superior to the actual productare prohibited as misleading representations (superior misrepresentation).
The claim that body fat disappears asserts an effect without reasonable basis and may be superior misrepresentation. Supporting evidence is required.
This time, AI detected three serious expressions: "Body fat disappears just by drinking it" (superior misrepresentation), "boosts immunity and prevents disease" (PMD Act Article 68 issue), and "Lowest in the industry! 50% off competitors" (advantageous misrepresentation). Missing any of them could lead to administrative guidance or an order.
The 3 expressions AI marked as compliant can be cleared quickly because evidence is attached. Humans spend judgment ononly the 5 items that need attention: 3 non-compliant and 2 needs-review items. Legal issued revision instructions for rejected expressions, Marketing revised the copy, and the copy was reviewed again before final approval for publication.
Final review (human approval)
This asserts body-fat elimination without reasonable basis and may be superior misrepresentation under Article 5(1). Revise to language such as supports fat burning and attach evidence.
Disclaimer is hard to see (white text) -> require text size and color changes
Review rating 4.9 lacks survey method -> require survey summary
Humans review only the 5 needs-review and non-compliant items.The 3 compliant expressions can be cleared with evidence, so reviewers can focus on judgment.
Tamper-resistant audit log
Reviewed 8 expressions (3 compliant / 2 needs review / 3 non-compliant). Added supporting provisions from advertising law Article 5, PMD Act Article 68, and JARO guidelines
hash d4a8…7c
Escalated three items to Legal for revision: body fat disappears, prevents disease, and lowest in industry / 50% off
hash b2f1…0a
Deleted or revised three non-compliant expressions. After changing to supports fat burning, AI reran review and status changed to compliant
hash e7c3…5d
Issued revision instructions for two disclaimers, changing text size and color. After completion, all 8 were approved for publication
hash a9b4…1f
All operations are recorded in a tamper-resistant audit log. Who decided what, when, based on which evidence, and how becomes evidence, so the team can respond if an authority requests reasonable substantiation.
Initial advertising-claim checks that had taken Legal half a day to a full day per case can now be completed in 15 minutes. Most importantly, last-minute returns before launch dropped to zero, making production schedules predictable for Marketing, Legal, and creative teams.
Per case for Legal
Check advertising-law and PMD Act provisions instantly
3 compliant items cleared quickly
Key points from this case
This example used a health-food LP, but INDX Compliance works the same way across use cases. Provide the benchmark laws and guidelines, such as advertising law, the PMD Act, and industry standards, together with the ad copy you want checked, then compare them with article-number evidence. Cosmetics, medical devices, financial-product ads, social posts, and any creative that requires expression-to-rule matching can use the same workflow.
Bring a policy, contract, or application document, and we will demo the actual judgment screen. Closed-network and on-premise deployments are supported.
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Use caseWe compared a near-final specification against Patent Act Article 36, JPO formatting, and internal filing guidelines, then had AI identify support and clarity issues in the claims with evidence.
Use caseBefore the internal audit, AI performed a first-pass check on whether the quality manual and department procedures met ISO 9001:2015 clauses 4-10, detecting missing corrective-action and audit provisions with evidence.
Download the 3-piece product materials set for free
Product overview, sample checklist creation, and ROI estimate sheet (PDF)